ICC



project overview
ICC
year
2015
my role
Product Designer
platform
iOS | Android | Blackberry
For the official ICC app I was required to design a white-lable app that could be re-skinned for specific tournaments and be a modular design that could be easily adapted for other sport-related apps.
For the official ICC app I was required to design a white-lable app that could be re-skinned for specific tournaments and be a modular design that could be easily adapted for other sport-related apps.
For the official ICC app I was required to design a white-lable app that could be re-skinned for specific tournaments and be a modular design that could be easily adapted for other sport-related apps.



Audience
My focus was on simplicity, ensuring that users of all ages, from younger audiences to older generations, could navigate the app with ease and access tournament information with minimal clicks.
My focus was on simplicity, ensuring that users of all ages, from younger audiences to older generations, could navigate the app with ease and access tournament information with minimal clicks.
My focus was on simplicity, ensuring that users of all ages, from younger audiences to older generations, could navigate the app with ease and access tournament information with minimal clicks.



Technical Aims
I developed a design that allowed content producers to control the app's look from a CMS, making it easy to update for different tournaments without requiring code changes. While there was no user testing due to tight timelines, the app was successfully used by the ICC for many years and could be quickly redressed for each event.
I developed a design that allowed content producers to control the app's look from a CMS, making it easy to update for different tournaments without requiring code changes. While there was no user testing due to tight timelines, the app was successfully used by the ICC for many years and could be quickly redressed for each event.
I developed a design that allowed content producers to control the app's look from a CMS, making it easy to update for different tournaments without requiring code changes. While there was no user testing due to tight timelines, the app was successfully used by the ICC for many years and could be quickly redressed for each event.








